Most successful printing projects don’t happen by accident. They start with a good plan. Here are 5 steps to ensuring that everything goes smoothly and on budget. What is the goal of the printed piece? Is the goal of the piece to entertain or inform? To impress? Your marketing goals influence the design and quality […]

Do you have the right images to reinforce your message and engage your target audience? Let’s look at a few ideas to help you select photos and illustrations that help to achieve your campaign objectives. Mirror your target audience. The quickest way to let your customers know your product is right for them is to […]

Are you looking for ways to spice up your direct mail campaigns? Even if your response rates remain high, are you looking to freshen things up? Here are a few ways you can update your direct mailings and give them new appeal. Update the package. Are you using the same envelopes you have for years? […]

Want to get better results with a smaller investment? Try these simple tricks. Plan smart. Simple mistakes often can be avoided with a little planning. Take time to communicate with us about your budget and deadlines, but also the more interpretive elements of the project so we can discuss any challenges we foresee. Gang your […]

Color sells. It increases brand recognition, improves comprehension, and can motivate purchase decisions between products. Color also identifies. The United Parcel Service, IBM, and Home Depot are all synonymous with specific colors. Some companies even trademark colors as brand assets. Think Tiffany’s robin’s egg blue. A study by G.A Wright Marketing found that the use […]

If you’re looking for some pointers for your next direct mail campaign, Classic Litho is here to help. People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at five ways you can establish trust with […]

When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it convey the right message (strength, creativity, whimsy) to the target audience? But there are some practical issues that need to be considered as well. These […]

A high-impact marketing campaign comes from creativity and strategy, not from having limitless resources. Let’s look at seven ways to optimize your marketing budget for maximum impact, even on minimum dollars. Concentrate on a niche market. Target your message to a smaller market versus a diverse group of prospects. Maximize your marketing spend by mailing […]

One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have enough of the data to create personalized, highly relevant campaigns. This might be true in some cases, but you might also be overlooking ways to do more with the data you already have. Here are three ways to maximize the use […]

From personalized coupons at the checkout counter to “just for you” recommendations at Amazon.com, personalized marketing is everywhere. While some marketers are still deciding whether to take the plunge into this “new” form of marketing in print, fully personalized documents have been around for a long time. Back in 2010 (“Capturing the Cross-Media Direct Marketing […]