How often do you reach out and ‘touch” your customers with some kind of marketing contact?
Successful marketers have regular contact with their customers, whether they are selling something or not. This contact keeps you relevant. It keeps you top of mind. It sends the message that you are progressive and that you care about your customers’ business.
Best in Class Examples:
Let’s look at a couple of examples of non-sales touches taken from the Print on Demand Initiative’s case study database:
• To nurture customer loyalty, a manufacturer launched a quarterly personalized customer newsletter. They segment the newsletter by vertical market and use personalized URIs to track which articles customers read. This gives the manufacturer invaluable insight into its customers’ business needs.
• One software manufacturer sends a personalized greeting card at the holidays to stay top of mind and demonstrate their cross-media capabilities. In addition, to stay in front of customers year round. they include a personalized calendar with extensive personalized imagery.
• Using an automated system, dental practices can now send automated, personalized appointment reminders using their customers’ preferred method of contact—personalized e-mall, text message or postcard.
These are just three examples. but there are many other ways to touch your customers. These include surveys. open house or seminar invitations. birthday cards, company announcements and more.
Personalization—the De Facto Standard
Notice that these campaigns contain personalization—and yours should too.
Just look at all of the other ways customers are being ‘touched’ these days. Their bills are personalized.Their online transactions shopping and everything around them is personalized. You should personalize your direct mail and e-mail communications. too. even if it’s nothing more than greeting the person by name. You want to stand out to your customers for what you are doing instead of what you are not.
So reach out and ‘touch’ your customers. Do it regularly. Do it often.
At Classic Litho & Design, we can assist you with adding and setting up personalization to your marketing efforts. Give us a call: (310) 224-5200